
Martin Bevins
VP Communications & Member Services at Texas Electric Cooperatives; expert in cooperative member engagement and communications strategy
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Jun 7, 2026
Big Ideas, Big Impact from the 2026 Member Engagement Champions | Episode 43
0:50
1:06
J
0:41Jana AdamsHOST
I would love it if you could share with your audience what kind of engagement activities do you hold in Texas to support your cooperative members?

Martin BevinsGUEST
Some of the things that we've been doing, and one in particular, I think, is this, uh, member engagement workshop that we spend a lot of time building every year, and it really started years ago as something we called Brand Camp, and then, um, a Touchstone mixer.

Martin BevinsGUEST
And so it's, it's evolved over the years, but it's a, it's a chance for us to pull together the brand ambassadors across Texas who are part of the Touchstone program.
J
4:58Jana AdamsHOST
So looking at, um, all that you guys do to serve your member cooperatives, what would you point as something that you would recommend to other statewides?