Social Media Lead Gen Strategy For Law Firms

Let me illustrate this with a story.

So Don Golden, he's an attorney and he's a friend of mine, and he was inspired by another attorney and good friend, Charles Zaputka, who had been using TikTok for some time with a high level of execution.

Don finally decided to start uploading videos to TikTok, and before you knew it, Don was recalling stories of clients coming in and telling his non-attorney salesperson that they had come to the firm because they saw Don on TikTok.

And what they basically said is, "I didn't know attorneys could be just regular guys." And so these TikTok channels are making you feel like humans to these other humans, rather than attorneys to these folks who are going through what they're going through legally.

You're shifting the perception of what an attorney is.

Don's made some videos that have 1,300 likes, right? And then he's got some that's only got 18 or 20 and, and that's okay.

It's not about likes, not about views.

I'd ask you this question.

If 18 people walked up to your firm today to ask you a question that Don gave them advice on, would you like that to happen? Well, heck yeah.

So 18 or 1,300 really doesn't matter.

What matters is are those 18 very interested and might they convert because they've seen you as an expert who's a regular guy? What happened is Don shared with me this new TikTok video he had.

I'll play it for you now so that you can hear it.