10x Your Leads with This Law Firm Marketing Tip

Let me give you an example.

In the last few weeks, I attended a professional mastermind where I got around other like-minded business owners.

I just happened to join a mastermind that likes to play golf.

It happened to be in Las Vegas.

I have a very good friend who lives there and loves nice things, and he said to me, "Hey, we're gonna go out to dinner tonight.

I'd really like you to join me." And I said, "Sure, I'll take care of the tab, you let me crash at your place." He said, "No, you can't do it even if you wanted to.

It's a private club.

I'm the only one that can pay." I said, "Oh, that sounds neat.

Tell me more." That private club is called Zero Bond at the Wynn.

Now, this is a very nondescript door.

When you get there, you don't think much of it, and then when you walk inside, you realize, "Oh my gosh, this place is different." The most noticeable difference is while the outside and the casino is just jam-packed, the inside of this particular location is, quite frankly, just about empty.

Felt like we had the whole place to ourselves, and we were there on a prime time on a Friday night.

The reason it's possible is because they charge to be a member.

Before you go, "Wait, why would you pay to be a member of a restaurant?" the primary reason is because they're driving towards those who want exclusivity and privacy.

Also, it just happens to be that they've created a lure of a waiting list.

I thought maybe the waiting list was made up, so I went and asked the manager.

In fact, it's not.

When I asked that night of the manager, he said, "No, no, no, the waiting list is officially up to 31,000 people to be a member." The food was unbelievably amazing.

The atmosphere was great.

You got to see a view of the sphere.

And again, all of this is wonderful if you're willing to pay for it.

What I think is most interesting is they recognize who their market was.

Their market was people who wanted to participate in Vegas, but they wanted some select exclusive treatment, and they're willing to pay a membership fee for a restaurant.

And they just put those two things together, and they ended up with this message market match that created a 31,000 waiting list.

Now, I went to visit another friend the next day, actually.