What Would You Risk To Do The Right Thing

So initially straight shout out for you guys.

When I first started my business 11 years ago, like most startups, I was using square, PayPal, Venmo, all those things to process payments.

And those guys are taking your lunch when it comes to processing payments.

And I want to say in the first year that I use you guys, I want to say I saved between somewhere between 10 to 20 K.

It was something insane.

Yeah, it can be significant.

Um, and it's amazing the amount of people we talk to who are like, yeah, I've got a person or I've got a company.

I've had them for 10 years.

They've always taken care of me.

It's like, that's fine.

Send us a statement.

Let's take

a

look.

And you know, some of the people's reaction are such in disbelief that they think that we're there.

What's the catch or you guys gotta be lying or you're selling.

There's some type of hook to it.

And it's like, no, you've just been with somebody for 10 years and they constantly raise the rates on you and all this other stuff.

And they change things and they do this.

Um, And it's surprising the amount of money that folks pay credit card processing they don't recognize.

And then with the advent of the industry rules allowing surcharging now, you know, you see it more and more when it goes in place and you pay with a credit card and there's a 3% fee at the bottom.

You know, businesses, when I first got in the industry, I think it was 65% of all transactions.

we're on credit card, meaning 35% were in cash or check.

Nowadays, that number is 85% to 90% of transactions are credit card, meaning businesses have absorbed that 3% to just get their money.

And the sales pitch was, hey, it's 3%, but you're getting your money overnight, as opposed to 7 to 14 days.