Workfluencer: Personal Branding & Content Creation
#96: How to Land Brand Deals Outside Your Niche
Jul 27, 2026 · 37 min · 15 segments
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful…
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful partnerships have come from brands nobody would expect—including a FIFA World Cup campaign. In this episode, host Rhona Pierce sits down with Kristi to discuss how she lands brand deals outside the career and HR space without losing the trust of her audience. They explore why creators shouldn't limit themselves to sponsors in their own industry, how Kristi pitches mainstream brands by connecting products to her audience's everyday lives, and what it takes to balance content creation with a full-time job. Kristi also shares why she treats content creation as a career safety net rather than a path to becoming a full-time creator, how her newsletter helped her transition into recruitment marketing, and why being open about rejection has become one of the most valuable parts of her brand. If you've ever wondered whether your niche is limiting your sponsorship opportunities, this episode will change how you think about creator partnerships. **Key Takeaways:** - Why your niche doesn't have to limit your sponsorships - How to pitch brands outside your industry - Making lifestyle partnerships feel authentic - Balancing a full-time job with content creation - Using content as career insurance - Navigating employer social media policies - Why rejection is part of every creator's journey **Resources Mentioned:** - Visit Kristi's website: https://getmehiredkristi.com/ - Get Rhona's Newsletter: https://link.rhonapierce.com/join-newsletter **Connect with Us:** - Connect with Kristi: https://www.linkedin.com/in/kristi-kennebrew/ - Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce **Want to turn your team into creators?** Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful…
