Ep 341: The 'just be consistent' advice is keeping you broke — here's why.

Oftentimes we think that we are the problem and that if we can just finally be more consistent, then everything will finally change.

Our audiences will finally grow.

We'll finally start making money from our side hustle or start getting customers for our businesses.

But this can be a really dangerous trap to fall into because it can lead us to spending more time than ever before on strategies that aren't working and quite possibly never will.

So really where we need to start is with a diagnosis.

Why isn't your content growing your audience? Aside from consistency, and we'll set that aside because that's a possible reason, but it's not the main reason for most people.

There are probably three most common reasons.

The first one is that you're not being consistent.

We'll talk more about this later, but maybe you think you're being consistent or you're trying to be consistent, but the reality is that is actually not happening.

So more on that in a little bit.

Reason number two, super common, is that you're not choosing popular enough topics.

Now, sometimes this comes down to just not doing the research, right? The keyword research or the research on trending topics.

And so maybe you're just trying to choose ideas that seem to you like they'll perform well or that you've seen another video do similarly or a post that went viral.

And so you try to do the same thing.

So either you're just guessing or you're chasing trends that there's not enough data to actually back them up.

On the other hand, you might totally be doing the research, but maybe you're posting a quote unquote like business content, content to try to attract your target customers and all of that to market your business, to grow your business, to get the customers.

But the problem is that that content, it often really falls flat on social media.

It doesn't get engagement.

It doesn't get reach.

It doesn't grow your following at all.

And then the third super common reason is that maybe the quality isn't high enough, right? Maybe you are posting consistently.

Maybe you even have good topics, but your videos, they're not structured well enough, or the image quality isn't high enough, or your captions on Instagram, they're not compelling enough, or your shorts, they're not interesting enough, right? Like the content has to be good quality if we want it to stand up to the competition and to really be good enough for people to pay attention to.

Now, these are just a few of the most common reasons why your content might not be growing your audience.

There are a bunch more.

I'm gonna link this video up here in the corner that I made recently about five of the most common reasons why your audience might not be growing.