Words That Work: Sales & Marketing Success For Coaches/Consultants
Sep 28, 2026 · 19 min · 11 segments
Why can some entrepreneurs follow a plan with ease while others question it, put it off, or want to do the exact opposite? Understanding how you respond to expectations can help you build a business…
Tasha SmithHost
Hey friends, today I'm gonna share with you some learnings from a book I recently read called The Four Tendencies by Gretchen Rubin.

And this book talks about all the research behind the different types of people and their relationship with expectations.

And so if you've ever noticed yourself or others, like for some people are like, here's the deadline, do this by this time.

So What does all this mean? And so social scientist Gretchen Rubin did a bunch of research.

And so what I want to do today is I want to share with you what are the four tendencies? What does this mean for you as an entrepreneur based on whatever your tendency is? And then how does this impact our coaching programs and the fact that we might have coaching clients that are all that all have different relationships with expectations and accountability? Now, what I'm going to do is in this episode, in the show notes or description or whatnot, I'm going to actually put a link to Gretchen Rubin's website where you can do an assessment to see which one of the four tendencies you are.

Hey friends, today I'm gonna share with you some learnings from a book I recently read called The Four Tendencies by Gretchen Rubin.

And this book talks about all the research behind the different types of people and their relationship with expectations.

And so if you've ever noticed yourself or others, like for some people are like, here's the deadline, do this by this time.

So What does all this mean? And so social scientist Gretchen Rubin did a bunch of research.

And so what I want to do today is I want to share with you what are the four tendencies? What does this mean for you as an entrepreneur based on whatever your tendency is? And then how does this impact our coaching programs and the fact that we might have coaching clients that are all that all have different relationships with expectations and accountability? Now, what I'm going to do is in this episode, in the show notes or description or whatnot, I'm going to actually put a link to Gretchen Rubin's website where you can do an assessment to see which one of the four tendencies you are.
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