Words That Work: Sales & Marketing Success For Coaches/Consultants
Oct 2, 2026 · 11 min · 7 segments
Does email marketing make you feel overwhelmed, salesy, or worried that you're bothering people? There's a simpler way to think about staying in touch with your audience. In this episode, Karen…
Karen HammondHostPoppyGuest
Tasha SmithHostIt's super traumatizing to me.
So, um, I get bombarded every single day from different people's emails because I had to opt in or something to get some magazine article or some sort of free content.
And so-
...
I'm overwhelmed, sensory overdone with daily push emails.
And so then it makes me go, "I never wanna email my clients." And, and then I go, I overcompensate on the other side, and then all my clients are like, "We don't know what's going on.
You never email us."
And so I'm crickets.
Um, first of all, I'm so glad that you said that, because I think that uncovers the thing that I hear the most from clients that I work with on email marketing, and that is the fear of being perceived as pushy and showing up in people's inboxes and annoying them.
And they join, they're on the list, and actually what is true, and they can un- unsubscribe.
So a lot of times people feel uneasy about email is just because of what you're saying.
They can say, "I wanna read this email, and I'm gonna open it and I'm gonna read it," or they can just leave it in their inbox.
Right.
It's super traumatizing to me.
So, um, I get bombarded every single day from different people's emails because I had to opt in or something to get some magazine article or some sort of free content.
And so-
...
I'm overwhelmed, sensory overdone with daily push emails.
And so then it makes me go, "I never wanna email my clients." And, and then I go, I overcompensate on the other side, and then all my clients are like, "We don't know what's going on.
You never email us."
And so I'm crickets.
Um, first of all, I'm so glad that you said that, because I think that uncovers the thing that I hear the most from clients that I work with on email marketing, and that is the fear of being perceived as pushy and showing up in people's inboxes and annoying them.
And they join, they're on the list, and actually what is true, and they can un- unsubscribe.
So a lot of times people feel uneasy about email is just because of what you're saying.
They can say, "I wanna read this email, and I'm gonna open it and I'm gonna read it," or they can just leave it in their inbox.
Right.
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