Cultivating Influence in Web3: How to Lead in Media, Investment and AI

And looking back today, if Luna PR gave you like relationships, Owing Media gave you distribution, investing gave you ownership and the board gave you governance, which of those has been the hardest to build and why? I think it's

always... distribution, right? It's like, I think attention is one of the most expensive commodities today, data and attention both.

And I think that if you can demand people's attention, that's a very underrated commodity and it's not easy doing it.

A lot of people can, now it's so easy to like, create content, right? Like you have AI to create any content that you need, but it's like with intention, like how do you create viral content or how do you create content that sits in front of the right eyeballs? And this is something that I'm still trying to navigate today.

And that's why I was earlier talking about this like neo-media world that we're entering.

It's like, are people reading your traditional news outlets anymore or Or are they getting their news just off of X or Instagram or even Polymarket? You know, it's like the way people are getting their insight, their information has changed so much from a media perspective that I guess that's kind of been my mission with Luna PR is to understand like, how is the media landscape changing and how can we be at the forefront of it? Because when digital articles came, they disrupted newspapers, kind of.

And now it's like, what's going to disrupt your traditional digital articles when you go online and you open your Bloomberg or CNN app and you want to read the news? People are just opening social media.

And what kind of websites, what type of people are getting the most credibility? That's something that I think is just an ongoing formula that I'm trying to crack.

Yeah.

Yeah, and AI search as well.

People opening chat GPT asking

what's happening.

Yeah, I mean, that's a massive part of it, right? It's like people are getting their information from AI and like what type of, where are we, what's feeding AI? And this is one thing that we've pivoted and we've told our clients as well repetitively that like, You know, all these research reports and Harvard Business Review, Bloomberg, Wall Street Journal, New York Times, all of these get fed into AI.

So gone are the days where you like pay to play, you pay for a sponsored article because that's not going to give you the credibility you need for like your end user to find you.

Absolutely.

100% agree.

Perfect.