Jun 23, 2026 · 37 min · 12 segments
Georgia Panagopoulou was a chemical engineer. Then she walked away from a "safe corporate job" in the middle of Greece's financial crisis, moved to Santorini, and enrolled in a Master's program that…
Georgia PanagopoulouGuest
Jon FrutkinHost
As you talk to wineries and your other clients about... how it is that you work.
So if you kind of give me your original pitch and then refine it to today, like how you describe your work so that people understand the evolution, not just of you, but also a little bit of the industry and social media too.
It's an industry that is moving very, very slowly in terms of marketing.
So things have changed quite a bit because the younger generations, I mean, you know, it's an industry that it's mostly family owned.
So the younger generations, the kids are entering now more leadership roles, but still the parents are taking the decisions.
As the years were passing by, I realized that many binaries were asking me, do you also handle social media accounts? Do you know how to post? Things like that.
So I thought, okay, this is an opportunity for me because back then I was working mainly as an influencer.
so i was basically traveling all around the world visiting wineries it was quite hectic you know i was in a burnout so i thought okay georgia maybe this is
many different um other let's say sectors so it's the marketing the physical one and also the digital one.
So I started realizing that I can also pitch my services as a digital marketeer, offering services in terms of strategies, advertising, content creation for wineries.
And as the time was moving, I realized that I am a content creator, basically, and also a digital marketeer.
Yeah, it's interesting because you rightfully talk a lot about making wine social, about storytelling, and much of the idea of this podcast is about storytelling.
As you talk to wineries and your other clients about... how it is that you work.
So if you kind of give me your original pitch and then refine it to today, like how you describe your work so that people understand the evolution, not just of you, but also a little bit of the industry and social media too.
It's an industry that is moving very, very slowly in terms of marketing.
So things have changed quite a bit because the younger generations, I mean, you know, it's an industry that it's mostly family owned.
So the younger generations, the kids are entering now more leadership roles, but still the parents are taking the decisions.
As the years were passing by, I realized that many binaries were asking me, do you also handle social media accounts? Do you know how to post? Things like that.
So I thought, okay, this is an opportunity for me because back then I was working mainly as an influencer.
so i was basically traveling all around the world visiting wineries it was quite hectic you know i was in a burnout so i thought okay georgia maybe this is
many different um other let's say sectors so it's the marketing the physical one and also the digital one.
So I started realizing that I can also pitch my services as a digital marketeer, offering services in terms of strategies, advertising, content creation for wineries.
And as the time was moving, I realized that I am a content creator, basically, and also a digital marketeer.
Yeah, it's interesting because you rightfully talk a lot about making wine social, about storytelling, and much of the idea of this podcast is about storytelling.
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