WH153 Athletes Are Becoming Media Companies | Investor Report

Jay Z famously stated: "I'm not a Businessman, I'm a Business, Man". True for today's athletes. Athletes aren’t just playing the game anymore. **They’re becoming the business.** In this episode of *Whiskey Hue*, I follow the money behind the rapidly evolving **Athlete Economy**, we begin with NIL, then equity-over-fees to athlete-owned IP, media companies and billion-dollar institutional investment. We break down **Peyton Manning vs. LeBron James, the Kelce brothers’ ownership model, the infrastructure opportunity, and why women’s sports may be one of the market’s most underpriced assets.** Then we close with three investor takeaways and one big valuation question: **What is an athlete worth without the team?** This is an audio version of our recent Sava360 Ventures Investor Report, "62 Why Athletes Are Becoming Media Companies". 00:00 INTRO 01:35 Everyone is Investing in Athletes 02:45 Athletes: Being the product to Owning the Production 04:27 Old Athlete Economy vs. New Ownership Frontier 05:42 Athletes: Equity over Fees 07:10 Trust: Brand vs. Athlete 08:16 Some Chicago Bears Love 😊 09:03 NIL Changed the Pipeline 11:30 Manning (Omaha Productions) vs. Lebron (Springhill Productions) 14:40 Kelce Brothers: Own the IP 16:10 Institutional Investors Ready to Play 19:12 Infrastructure will control the Markets 19:45 Women’s Sports / TOGETHXR 21:50  3 Investor Takeaways 24:07 Valuation: What is an Athlete worth Without a Team?       Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! **For more info on:** 1\. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “**VC: IdeationThrough Execution**”: ⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠