85. What to hand off to AI and what to keep human with Kinsey Soderberg

If you've been sitting on the fence about AI because you're worried it'll make your brand feel less like you, this episode is going to be a game changer. Today I'm joined by Kinsey Soderberg, co-founder of Her AI Club™, to answer a question by fractional CMO Madelyn Victoria in episode 27. Kinsey and I explore what to automate, what to protect, and how AI can make your customer experience feel more personalised than ever. And if you're listening live, make sure you grab your free ticket to the Her AI Era Summit from 12-16 October 2026. **What we cover:** - Kinsey's honest journey from AI sceptic to saving 15 hours a week (and what changed her mind) - Why vibe coding is more accessible than you think and how Her AI Club members are using it to build tools for their clients - The three-zone framework: full manual, full automation, and the collaborative middle ground where most of us should actually live - What Kinsey never hands off to AI, and why her Instagram stories remain stubbornly human - How to build foundational AI skills before you even think about automation or agentic AI - Why the Her AI Era Summit is back for year two (and how to grab your free ticket) **Connect with Kinsey:** Check out her signature programs: Her AI Club™ and AI Brand Blueprint® . Try her free Skills Playbook here. **View the episode transcript** here**.** **Where to from here?** Grab the State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. **Join Retention Lab🧪,** the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. **😍 Love the show?** Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). **Leave a positive review to help the show get found by more small business owners just like you. To leave a review:** 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.