Before we get stuck into all things AI, I always feel like it's best if you as, uh, the guest give us a little bit of background around how you ended up where you are today, um, who you serve, and all the things that go with it.

Yes.

Yeah, so I'm Kinsey of Authentic AI and Her AI Club.

Uh, like Nadine said, I have a background in kind of branding and co- content marketing for online businesses.

Back in 2018, I was an itty-bitty entrepreneur trying to figure out what the heck I wanted to do, [chuckles] and quickly found out that I really enjoyed helping people show up for their business in an authentic way that feels aligned and good to them, having fun in their business with content marketing and branding and all that jazz.

I was building my business, my original brand, for about four and a half years, and then ChatGPT hit the scene.

Right back in like 2022, 2023, like right at that like turning point, everyone was like whispering like, "Have you tried ChatGPT? It writes your emails for you." And I'll be honest, I was kind of like, "Ew, no.

Yeah.

I think we had two letters left.

Yes, yes, we do.

Okay, so the third one is brand voice, of course.

And then those three first ones, your brand foundation, messaging, values, or your values, vision, all that stuff, your ideal customers, and then your brand voice, like those three are the core most important ones that you need to train your AI on.

The next two are the ones that I think are very important as well, but people tend to miss.

The third one is your ecosystem, your offer ecosystem, right? So it's like sharing with your AI tool what all of your different offers are, like just about them, like who they're for, what they do, like the ins and outs of them, the transformations they provide, all that different stuff.

but also like how your entire offer suite your offer ecosystem works together so like all the way from your free offers your lead magnets up through your different tiers of offers and like how they might sell into each other or who they're for like for different audience bases different things like that like sharing your entire offer ecosystem strategy with your ai assistant is one of those things people do not do, but it makes a huge difference when you are trying to get your AI tool to strategize for you in like a big picture way.

So like, has it changed the amount of time that you spend working or has it mostly kind of changed what you spend that time on? Yeah.

And

also to watch my bank account because like when I first started AI stuff, I was like, I gotta try all the things.

Sure, it's a business investment.

All of a sudden I'm like, whoa, I'm paying for a lot of subscriptions somehow, right? So putting in boundaries, giving ourselves guardrails, like avoiding the shiny object syndrome.

My rule is to... stick with somewhat of the OG ones, right? I will say now that I've started dabbling in tech, lots of new AI startups are popping up all the time.

Lots of new tech and software startups are popping up.

And honestly, like it's really awesome to have a new company pop up and be like, I'm solving your exact problem that you need.

What do you think is the biggest difference when someone goes from that, like chatting with AI to actually having AI work for them in the background?

How do you actually go about doing that?

Yeah.

Oh, man.

And I this is kind of getting back to my bread and butter.

You know, like this is kind of bringing my skill set from before I even started using AI is I really wanted I before was helping people understand their brand vibe is what I call it back in the day.

Right.

The essence of who your brand is so that I can all feel aligned and all that stuff.

Where would you get someone or set someone on the path as far as using AI as a tool?

So can you tell me, like, what didn't work for you, and what on earth is authenticity in a world where everyone is putting content out there?

Oh, I love this, girl.

And you're bringing me back to my roots, you know? I feel like I haven't gotten to talk about authenticity, like, itself in a while.

Um, yeah, I mean, okay.

I do think that this is one of those core things that really can make a difference as a founder, um, in your business, right? Is getting to the core of who you really are and who your brand really is, and what really matters to you, what feels aligned to you, and how does that translate into how you show up in the world, right? So for me, it was kind of one of those, um, processes that I think I realized and I learned through doing, right? I saw big names like Jenna Kutcher, Amy Porterfield, showing up in a certain way, and I saw them, like, on this pedestal.

I thought that they needed to...

I thought that I needed to show up in, like, a more professional way.

Mm-hmm.

What are we at with E?

Yeah, actually, this that was like the perfect breaking point for the vibes framework, because the first three categories, the first three strategies of the vibes framework are like the most important foundational elements for really kicking off chat GPT, understanding your brand and being able to do a better job for you.

So as long as you tell ChatGPT your brand values, your foundation of your brand, your mission, vision, opinions, that sort of stuff, your ideal customers, and then also your brand voice, those three core strategies are like where it's at, where you start for like the jumping off point for anything that you want an AI to help you with in your business, right? So that's a great place to start.

Now, the E and the S are like the next level extra stuff that is amazing, especially for getting your AI to think and strategize like you, right? So E is actually ecosystems, your offer ecosystem.

So it's like thinking about all the different offers that you have in your business from your like free resources leading up through your paid offers, right? If you can outline those and share those with ChachiBT, not just, I mean, yes, the details of what the heck is this? Who is this for? How does it help people? All that different stuff for each of your individual offers.

But then also share how they fit together, right? In your offer funnel.

So like your freebie that leads then to this offer that then might lead into this offer and stuff.

generated.