What Makes You Fundable? The Truth About Investors, Integrity, and Business Growth with Rhonda Klch

What about athletes? I've dealt with athletes before and I don't want to put them all in one bucket because that's not the case.

But

do you run into sometimes where, and you mentioned this earlier, it doesn't matter what you've done in the past.

It does to an extent because you have some experience from things and learn some things, but you can't ride on the fact that you were a all pro, you know, or your brand was big necessarily going into something else.

Do you find sometimes that they're just trying to ride on their past and they think just the fact that they're a part of it is enough?

It happens more often than you think.

I just had somebody come to me the other day, you know, and he's like, but you don't understand me.

You know, my partner played, you know, football.

You know, I played in the major leagues for baseball.

And I was like, OK, great.

So what does that mean for me? What are you offering? So what we have to look at in those perspectives is that their name recognition might only get them so far regionally, but nationally, sometimes people don't know who they are.

If you haven't hit it big or you're not a big name, just because you played is not enough unless you're building something real unique and special.

But I had somebody recently That was in, you know, again, in the professional space that I consult with, you know, somebody that created a peptide brand.

I have somebody else that came to me and they were doing protein powders.

And lots, usually in the sports related industry, it's usually around health and wellness.

A majority of the people are in that health and wellness.

And so they're able to get some doors open, but an investor is still going to go through the same vetting process.

So unless they're a super fan, whatever you did prior has really very limited effect on where they are today.

Well, a lot of people don't know this, but the Kardashians, the Jenners, like I heard a story one time, cause I talk to people all the time, obviously for what I do.

And I talked to somebody, they said that there was a, I want to say some kind of hair product, whether it was a blow dryer or straightener or something.

And one of the Jenners, they signed her as the face of the company and it flopped because they thought just because they had that person and that name brand associated with it, that it was going to be a hit and it flopped.

So if that happens with them and we know how well known they are, what makes you think just because you played a professional sport that that's going to be enough?

You know, there are some people, you know, I have a client I'm working with now.

I've been working with him for a while, Robert Griffith.

He played for the Vikings for 13 years.