Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa
Oct 7, 2026 · 26 min · 10 segments
**Description** I just spent four or five episodes teaching you my strategic planning framework... and then one article, sent to me before a board retreat, showed me what it was missing. Today I'm…
Laura Park FigueroaHostIt's based on Magda Gerber's work with children and caregivers, and it's an amazing organization to support young children their first few years of life.
And I love serving on that board, and we had our strategic planning retreat last Friday and Saturday.
We spent eight hours as a team together each day working on a strategic plan for the organization for the coming three years.
I, I won't get into the nitty-gritty, but it's gone through a lot of, of transition in the last several years.
And there's a lot of systems that need to be put in place, and I think we did a lot of really, really good work.
And part of the reason that we did good work that I think will really affect the organization over the next few years is because the chair of the board shared an article with us before we all came to the retreat to work together called The Perils of Bad Strategy by Richard Rumelt.
And I am going to see if I can put a link to that article in the show notes.
It may be a situation where you have to give an email on the website to get the article, but it is well worth it if you give them your email.
So Richard Rumelt is an author who wrote a book called Good Strategy Bad Strategy, and he has worked for decades with very large organizations, helping them with strategic planning.
So I'm kind of amazed that I had never heard of him before, but this article that Aberami sent me, she's the chair of the board, blew my mind because it made me realize I was missing a very important ingredient in my strategic planning guide.
So you got a template, kind of an outline, bare bones template version of my strategic planning guide in the last several episodes.
It was based on the work of Peter Drucker and some other work from Natalie Ekdahl.
And I have used that template for years, but I realized when I read this article by Rumelt that it was missing an important ingredient, which is a diagnosis of what is wrong with the business.
So in this episode, we are going to talk about what I got right in the, the guidance I gave you over the last few episodes, and also what I got wrong.
So we're gonna talk about those four hallmarks of bad strategy so that you will not make these mistakes in the future.
It's based on Magda Gerber's work with children and caregivers, and it's an amazing organization to support young children their first few years of life.
And I love serving on that board, and we had our strategic planning retreat last Friday and Saturday.
We spent eight hours as a team together each day working on a strategic plan for the organization for the coming three years.
I, I won't get into the nitty-gritty, but it's gone through a lot of, of transition in the last several years.
And there's a lot of systems that need to be put in place, and I think we did a lot of really, really good work.
And part of the reason that we did good work that I think will really affect the organization over the next few years is because the chair of the board shared an article with us before we all came to the retreat to work together called The Perils of Bad Strategy by Richard Rumelt.
And I am going to see if I can put a link to that article in the show notes.
It may be a situation where you have to give an email on the website to get the article, but it is well worth it if you give them your email.
So Richard Rumelt is an author who wrote a book called Good Strategy Bad Strategy, and he has worked for decades with very large organizations, helping them with strategic planning.
So I'm kind of amazed that I had never heard of him before, but this article that Aberami sent me, she's the chair of the board, blew my mind because it made me realize I was missing a very important ingredient in my strategic planning guide.
So you got a template, kind of an outline, bare bones template version of my strategic planning guide in the last several episodes.
It was based on the work of Peter Drucker and some other work from Natalie Ekdahl.
And I have used that template for years, but I realized when I read this article by Rumelt that it was missing an important ingredient, which is a diagnosis of what is wrong with the business.
So in this episode, we are going to talk about what I got right in the, the guidance I gave you over the last few episodes, and also what I got wrong.
So we're gonna talk about those four hallmarks of bad strategy so that you will not make these mistakes in the future.
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