The Cowgorithm

Agritech Company, which is a rabbit hole I find myself going down sometimes, its entire thing is putting smart collars on cattle.

Yes, I've seen this.

Yeah, so farmers

can basically create – invisible fences and move entire herds using an app

yeah I think

desperately want to try out

I think that's cool because I was always wondering where this would go because I know a number of years ago I can't remember if I was still at Gears or maybe just at Smart Company where I definitely remember writing a Fitbit for cows headline at some point yeah yeah

this incorporates that technology into a whole bunch of other stuff because obviously we've come a long way since then

absolutely

We have officially reached the point where cows are getting software updates, which is something I love.

I

also am particularly interested by the aspect of there being no physical fences with this tech, because I think of ways this may be able to be utilized.

I'm not sure with being able to do things like stopping wildlife running onto roads and I think at this stage it may require them to be wearing collars, but I feel like there's something in there that I'm going to have to do some more research on.

I

mean, I know that that sort of technology has been around for a very long time, like decades, but very rudimentary.

So what I'm thinking is, I don't know if they ever had it in Australia, but they definitely did in the US where it would be invisible fences for, say, dogs, but it would like shock them if they ran into it, that kind of thing.

But that's been around for a long time.

Yeah, so what you're describing is more along the lines of what the cowgorithm does.

Okay,

yeah, yeah, yeah.

But it's

not shocking them.

Good, because I didn't like that.

No, it's mean.

So in this one you've got the farmers can draw virtual boundaries on a map in the app and then the cows learn where those boundaries exist through audio and vibration cues from the collar and