Do the names of your packages matter?

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver. Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com  And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "**The Wedding Business Solutions Podcast**" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  **Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:**  - Apple Podcast: http://bit.ly/weddingbusinesssolutions - YouTube: www.WeddingBusinessSolutionsPodcast.tv - Spotify: https://spoti.fi/3sGsuB8 - Stitcher:  http://bit.ly/wbsstitcher - Google Podcast: http://bit.ly/wbsgoogle - iHeart Radio: https://ihr.fm/31C9Mic - Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com