Fighting Deepfakes with Deepfakes: Inside Jericho Security's Realistic Attack Simulations

In this episode, Alicia sits down with Sage Wohns, the CEO and Co-Founder of Jericho Security, a company that uses generative AI to create hyper-realistic attack simulations. Sage dives into how Jericho builds deepfake voice and text attacks to test corporate defenses and train organizations before real-world adversaries strike. He details the company's strategic trajectory: how they spent three years compiling the world's largest dataset of generated attacks, and how partnering with government agencies and cyber reinsurance firms unlocked a massive, highly defensible distribution channel. Sage shares his entrepreneurial journey, including his previous venture building early AI models, to explain how AI is fundamentally reshaping startup mechanics. While acknowledging that generative AI lowers the barrier to entry for new founders, he issues a sharp warning about the hidden pitfalls of code accessibility and long-term tech stack maintenance. The conversation concludes with a deep dive into Jericho's namesake mission: creating a next-generation cyber warfare shield that provides lasting global protection against emerging social engineering threats.   **About Sage:** Sage Wohns is the CEO and Co-Founder of Jericho Security, the AI-powered cybersecurity company who's mission is to defend the world from the new wave of generative AI threats. Jericho's platform simulates the full spectrum of human-layer threats: phishing, vishing, smishing, and deepfake video, using generative AI to build more resilient, cyber-aware workforces. Before Jericho, Sage co-founded Agolo, an AI summarization platform serving leading financial institutions and global media companies.  He holds an MBA from Columbia Business School and studied at the University of Chicago. Sage has spent his career at the intersection of AI, enterprise security, and mission-driven technology. Jericho Security works with organizations ranging from Fortune 500 enterprises to the United States Air Force, delivering AI-native security awareness training that actually changes behavior.   **Connect with Sage:** www.linkedin.com/in/sagewohns **Jericho Security:** www.jerichosecurity.com **🌐 Wealthing Club:** www.wealthing.club