Sep 16, 2026 · 42 min · 13 segments
Building a real estate team isn't about finding anyone willing to join you. It's about finding the RIGHT people, and creating a system that helps them perform. In this episode of The Real Estate…
Shannon WatkinsHostJames ClarkHost
No, because I think this is more driven to for people that are trying to start a team.
If you are wanting to recruit, what what should that look like? Because we did the last time we talked about the book, we did talk about the desk profile, not only for clients, but, you know, how to hire based on that and the personnel, the jobs that those types of personalities do.
Because, yeah, we talked a little bit about when you started brokerage, which you already had a team, but it was like you weren't recruiting for the brokerage, but Standish kind of recruited herself.
But if you say this is, you know, like for starting a team because, yeah, nobody's going to just open a brokerage without having a team.
Well, I think a lot of times when people start thinking about a team, they immediately think they need to hire agents.
But I personally, and even if you follow a lot of the books that are out there, the first person you hire is an assistant, not a team member, not like an agent.
Now that assistant can be a licensed agent, but that person is really there to help you wherever your shortfalls are, right? So your assistant should be the person that's not great at what you're great at.
No, because I think this is more driven to for people that are trying to start a team.
If you are wanting to recruit, what what should that look like? Because we did the last time we talked about the book, we did talk about the desk profile, not only for clients, but, you know, how to hire based on that and the personnel, the jobs that those types of personalities do.
Because, yeah, we talked a little bit about when you started brokerage, which you already had a team, but it was like you weren't recruiting for the brokerage, but Standish kind of recruited herself.
But if you say this is, you know, like for starting a team because, yeah, nobody's going to just open a brokerage without having a team.
Well, I think a lot of times when people start thinking about a team, they immediately think they need to hire agents.
But I personally, and even if you follow a lot of the books that are out there, the first person you hire is an assistant, not a team member, not like an agent.
Now that assistant can be a licensed agent, but that person is really there to help you wherever your shortfalls are, right? So your assistant should be the person that's not great at what you're great at.
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