Your YouTube Channel failed to take off? This might be why.

Now let me share this sort of three part diagnosis of why if you started a channel, it never actually got off the ground and took off for you.

Number one is something that I see with almost every client that I work with when I first start working with them and I'm taking a look at their channel for the very first time.

Almost always, this is what I notice.

And that is making videos on topics that you want to be known for.

Making videos on topics around your expertise.

Hear me out on this.

Making topics around your expertise that you know you want to be the go-to expert on that thing.

Now, obviously, I know if you're building your personal brand and you're building your YouTube channel, you want to be the go-to expert in your niche.

You want to be that go-to person in your industry.

So it seems obvious that you would make videos on the topics of your expertise.

But what I see happening is those topics are things that you know that your ideal clients, customers, and viewers need to know about.

But your ideal clients, customers, and viewers don't.

don't know that yet.

They don't know that they need to know that.

There are things that like they would already have to know you.

They would already have to be following you.

They would already have to like have some kind of inner education on these topics already in order to be interested in clicking play on your videos.

So yes, you want to establish yourself as the go-to expert in your niche, but you don't do that by making videos that you want to be known as an expert for.

You do that by becoming the go-to expert on the things your ideal clients, customers, and viewers want.

already want to watch and this can be tricky because you know what people need to know like you know what people need to do to make positive changes in their life to um to get a raise at work or um get out of a bad relationship or lose weight or whatever it is like you know what they need to do But they're not there yet.

And that's why they're looking for an expert.

That's why they're looking for somebody to guide them, right? They're searching for solutions to the problems they're actually experiencing.

They're not searching for the solutions that they don't know exist yet.

And what I see happening a lot of the time with my expert clients is you're making videos around the solutions that your people don't even know that they need yet.

And so they're not finding the videos or if they are finding the videos, they're not clicking play because it's not clicking with them that this is something that they need.