Start Your YouTube Channel without Looking Like a Newbie | Ep. 97

And those three things are your channel settings, your topic strategy and your launch series which is not the same as make better videos or just make a hundred crappy videos until you've you know magically figure it out a newbie with a really good camera and great lighting still comes off as a newbie without the structure and the strategy that establishes them as a go-to expert in their nature industry.

Newbies wing it the whole time and treat every single video as a Hail Mary that maybe something's gonna take off.

What real business owners do is build an ecosystem with their YouTube channel.

So let me explain what I mean by this.

I've always been a figure it out as I go type of person.

But when I first started my YouTube channel, which was a long time ago at this point, when I first started my YouTube channel, I just did what logically made sense to me As someone whose background is in web design, which is figure out what my target audience is searching for, like what are the things they're going and typing into the search bar and then creating the content that specifically targets that question and answering the question or solving the problem or teaching the thing that they're trying to do.

And yes, YouTube has changed features and things here and there, but the basis of how the algorithms work, because the algorithms are based on viewer behavior, they're based on serving the users, not serving you, the creator of the content.

That hasn't changed.

And what I see a lot of, I get a lot of questions or I see questions around the internet about like, well, this person says that, you know, long form content on YouTube has to be polished.

You have to have this like high production value.

And then I see other people say, oh, just like get out your phone and just be authentic and be natural.

And it doesn't matter, like it doesn't matter your lighting and all that stuff.

Two things can be true at once.

But neither of those things is a strategy for growing your audience.

Neither of those things are going to help or hurt you.

And so if you focus on the, what sounds like advice from YouTube educators out there, instead of focusing on these three things, your settings, your strategy, and your launch series, you're going to end up creating content that doesn't actually pay off, that doesn't actually grow your channel.