Does the Yap Challenge Actually Work for Long Videos??

It's been a couple months, maybe a month, maybe like, actually I think it's only been a month and a half, Since Jessie Jean on Instagram, I'll link to her Instagram below so you can check her out.

But if you're on Instagram at all, you've probably heard of this Yap Challenge.

If you haven't, you've probably at least seen a whole new influx of people talking to the camera with a microphone in their hand like this, which has been a trend, a phenomenon, a trend.

something on social media over the last couple of years.

I was hoping it would die out, but it's not.

It's blowing up even bigger now, the whole holding the microphone thing.

And I'm not mad at it.

It's fine.

It's whatever.

Anyway, what Jessie Jean has done is really created a movement around encouraging people to to show up on camera show up as themselves speaking confidently to the camera and in speaking to their audience in like a real human way which i love now This trend has mostly been, as far as I've seen, this trend has mostly been on social media, meaning Instagram, TikTok, short form content, reels for the most part.

And as a long time, long form content creator here on YouTube, who still 100% believes that long-form content equals long-term growth as a business owner.

And I have lots of reasons to back that up.

I'm not gonna get on my shorts and short-form content soapbox.

The question that has been in my mind is, how does this apply to long-form content? Does the stuff that Jessie Jean teaches and encourages and coaches and the prompts that she provides in the Yap Challenge, does that apply to YouTube? Does it apply to long form content on YouTube? And I can tell you for sure 100% it does.

How do I know that? Because I bought the app challenge.