About The New "Ask YouTube" Feature | Ep. 94

So let's dive into these Ask YouTube changes.

Now, I wanna mention that one thing you have to keep in mind with YouTube as a whole, as a platform is, yes, it's a powerful search engine, but it's more than just a search engine.

And so no matter what they announce about this Ask YouTube feature, no matter what changes happen with the search, with the search bar and the search results on YouTube, there's so much more going on on YouTube that helps you reach your target audience than just search.

So don't think that YouTube is, like, all of a sudden going to be a completely different place.

YouTube still wants users to find content on YouTube, watch that content, feel good about the content they watched, feel satisfied about the content they watched, and then watch more content.

That's always going to be YouTube's goal.

And when you keep that in mind as the person who is creating content for the platform, wanting your target audien- audience to find you, it's almost impossible to fail at it because there's really nothing for you to keep up with other than providing value to your audience, making videos on topics your audience already wants to watch.

That's a key.

[laughs] And, um, and showing up consistently once a week with a long form video.

If you can do that for the people that you want to reach, that's all YouTube really is asking of you, ultimately.

Now, there's strategies, there's tactics, of course.

That's, you know, everything I teach inside of Video Brand Academy.

But just because they're rolling out something different or a change doesn't mean that you have to get all in your head about trying to keep up.