Sep 17, 2026 · 28 min · 9 segments
In this episode of *Unleashing Genius*, NetApp Chief Marketing Officer Gabie Boko is joined by Justin Prettyman, Executive Vice President of Philanthropy for the San Francisco 49ers Foundation, for a…
Justin PrettymanGuest
Gabie BokoHost
I want to talk about that in a second, but I want to go back to what you said about the environment.

Because I really, I really think that this is one of the most powerful parts of the story that we tell together, which is in something that we've been telling for a while, which is, you know, listen, the stadium itself is an operational data center.

And to drop kids into something that is not just a field of but it is a functioning part of an IT forum.

How does that, like, what types of things do you have from this super unusual classroom that maybe they wouldn't be getting in another environment? You've already talked about kind of the data center, the analytics part, that view, but what else do they get to do inside the stadium that is maybe different than going to school?

So I think it transports you into a different environment, making like this this the classroom and some experiential learning.

So from the moment that they arrive, we do a couple of different things based off of where they're where their ages are and what their teachers select for them.

And if you've had a chance to go through the museum, the museum for people who hear, I think the first thing that their minds go to is, oh, they're going to just learn X's and O's and all the Super Bowl wins and yada, yada, yada.

And it kind of tells this really unique story of what was happening in the Bay Area back around the same time of the 49ers, from inception to some of the glory days.

And I think that's super unique from a cultural lens and whatnot to understand how this team fits into their environment.

But from an academic sense, a young person, well, their teacher will pick what area of focus that they want the students to learn when they're here.

And then we Make the entire experience a whole day about that particular area of focus.

So they get some a lesson, an asynchronous lesson on the front end before they even come out to Levi's Stadium.

So a lot of our players have come in, you know, during their downtime and it's a great relief and an outlet for them.

We underwrite all the transportation because the biggest barrier for a lot of communities is getting out of their community.

I want to talk about that in a second, but I want to go back to what you said about the environment.

Because I really, I really think that this is one of the most powerful parts of the story that we tell together, which is in something that we've been telling for a while, which is, you know, listen, the stadium itself is an operational data center.

And to drop kids into something that is not just a field of but it is a functioning part of an IT forum.

How does that, like, what types of things do you have from this super unusual classroom that maybe they wouldn't be getting in another environment? You've already talked about kind of the data center, the analytics part, that view, but what else do they get to do inside the stadium that is maybe different than going to school?

So I think it transports you into a different environment, making like this this the classroom and some experiential learning.

So from the moment that they arrive, we do a couple of different things based off of where they're where their ages are and what their teachers select for them.

And if you've had a chance to go through the museum, the museum for people who hear, I think the first thing that their minds go to is, oh, they're going to just learn X's and O's and all the Super Bowl wins and yada, yada, yada.

And it kind of tells this really unique story of what was happening in the Bay Area back around the same time of the 49ers, from inception to some of the glory days.

And I think that's super unique from a cultural lens and whatnot to understand how this team fits into their environment.

But from an academic sense, a young person, well, their teacher will pick what area of focus that they want the students to learn when they're here.

And then we Make the entire experience a whole day about that particular area of focus.

So they get some a lesson, an asynchronous lesson on the front end before they even come out to Levi's Stadium.

So a lot of our players have come in, you know, during their downtime and it's a great relief and an outlet for them.

We underwrite all the transportation because the biggest barrier for a lot of communities is getting out of their community.
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