The Visibility Advice That's Keeping Established Founders Broke

You can have a personal brand that people absolutely love, create content that gets shared and have an audience that feels deeply connected to you and still struggle to make money in your business.

The uncomfortable part is that sometimes the very visibility strategy that you've been encouraged to double down on is what is exactly contributing to your problem.

I can understand what visibility can make possible.

I've experienced it myself over the course of the 11 years that I've been in business, and I've watched visibility strategies create incredible opportunities for my clients.

But I've also been in business long enough to understand that visibility has a cost.

It requires your time, attention, energy, money, and depending on how someone chooses to build their personal brand, sometimes a significant amount of their personal life.

And if we're going to encourage women to invest more of themselves into being seen, I think we have a responsibility to ask what that visibility is actually producing for them.

Because I'm seeing this interesting contradiction in the online business world, especially over the course of the summer when the Yak Challenge came into play and it rocked everybody's world.

And some of my clients, including myself, were questioning our own visibility.

We're surrounded by advice about growing our audience, creating more content, building community, developing a relatable personal brand, and becoming a thought leader.

Meanwhile, there are established founders that are doing all of the above and unfortunately still don't have enough qualified inquiries, predictable revenue, or the kind of opportunities that they really want when it comes to their visibility.

So naturally, when they're frustrated with their results, they start looking for the next content strategy.

Maybe the messaging has to change or maybe they need to post more frequently.

Maybe they need better hooks or more personal stories, more video, another platform.

But what if the answer has nothing to do with producing more content? What if the business is visible, but the wrong things are being made visible? This is what I want to talk about today in this episode, because there are several pieces of popular visibility advice that I think deserve much more scrutiny, particularly if you are an established Latina and women of color founder who has already spent years building a business.

Along the way, I want to explain what I actually believe about visibility because these beliefs shape the standards that I bring to the work that I do with my one-on-one clients.