Maptimal.com Case Studies - Showing Real Google Maps SEO Results

I- personally, ultimately I think it's return on investment, right? They wanna be looking at is it making the phone ring? Because one of the things that I've seen people get preoccupied with is turning ...

looking at the grid rank trackers and turning red to green.

Now, that's, that's fun, um, and it does have its utility, but we've got to bear in mind first of all those rank trackers are not 100% accurate, they just kind of give you the trend, so you can't set your watch by them.

Uh, and the other thing is that individually each thing that you're tracking is one single keyword, right? It's one single term.

The problem with that and the challenge with it is it's not the way people search anymore.

So you could end up ranking really, really well for something that people are just not searching anymore, um, which doesn't really help you.

It looks nice and it looks like you're making progress, but now we've got to, we've got to concern ourselves more ... a little less with those grids and a little bit more with what diverse range of terms, phrases and prompts even are we ranking for and where.

Because the older old-fashioned maps if you like, we'll call it old, old-fashioned maps, appeared in two places.

It app- it appeared in organic search and Maps app.

Now it appears in organic SERPs, map pack, uh, Maps app, sorry, and it appears in AI Overviews potentially, not on every query.

Uh, also in Gemini, also in AI mode.

So we've now got five places that people may be searching and be, um, shown the same, essentially the same business but with different information.

Um, d- different amounts of information, I don't mean different, you know, uh-

Yeah

... disagreeing information.

Uh, but varying amounts.

Yeah, so it's, it's, it's a lot more diverse now than it used to be.