Oct 16, 2026 · 11 min · 8 segments
What can advisors provide that AI cannot? Tim Ackerman discusses trust, perspective, and the value of human guidance.
Anthony PastoreHostThere's a cute little story also about Burger King, and they just got a new CEO.
And Burger King came in and the, and the guy said, "You know what?" In the ads that you're probably seeing on the playoffs right now, and the ads are saying, "Hey, we fired the king, and you're the customer.
But what they've realized is, ever go to Burger King? Pro- probably not, but some maybe.
But the people e- um, with the headsets on, they now have, the CEO brought in Patty, the AI bot.
So as you're talking to the person, the AI bot is saying, "Hey, there's a backup in the, in, you know, the drive-through," et cetera.
But it's not replacing the customer experience, right? So hospitality aligned with the AI component is exactly what we're seeing in the financial services industry, where the financial advisor and the customer are aligning on this-
... great information from AI, but it still doesn't replace the values, the long history of, um, experience, the worry that a financial advisor can bring to the relationship at this point.
There's a cute little story also about Burger King, and they just got a new CEO.
And Burger King came in and the, and the guy said, "You know what?" In the ads that you're probably seeing on the playoffs right now, and the ads are saying, "Hey, we fired the king, and you're the customer.
But what they've realized is, ever go to Burger King? Pro- probably not, but some maybe.
But the people e- um, with the headsets on, they now have, the CEO brought in Patty, the AI bot.
So as you're talking to the person, the AI bot is saying, "Hey, there's a backup in the, in, you know, the drive-through," et cetera.
But it's not replacing the customer experience, right? So hospitality aligned with the AI component is exactly what we're seeing in the financial services industry, where the financial advisor and the customer are aligning on this-
... great information from AI, but it still doesn't replace the values, the long history of, um, experience, the worry that a financial advisor can bring to the relationship at this point.
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