Mm.

And it's about how people are using it, how people are feeling about it, because how people feel about it and how people use it we're finding are very two different things.

There's a cute little story also about Burger King, and they just got a new CEO.

And Burger King came in and the, and the guy said, "You know what?" In the ads that you're probably seeing on the playoffs right now, and the ads are saying, "Hey, we fired the king, and you're the customer.

You're the king." And what...

And that's getting people in the door.

But what they've realized is, ever go to Burger King? Pro- probably not, but some maybe.

Mm