True North Alignment - Where Purpose Becomes Inevitable
Jul 24, 2026 · 27 min · 13 segments
In this episode of True North Alignment, Keith sits down with executive coach, founder and author Dr. Benjamin Ritter to explore the relationship between fear, values and living a life that is truly…
welcome back to true north alignment where purpose becomes inevitable today's guest is doctor benjamin ritter he's here with me today in austin texas and he is a founder and executive coach and we're going to have an amazing conversation today about how senior leaners are aligned when they get higher up in the corporations how they keep staying aligned in these bigger roles so
And I feel like we're launching into a World Cup game because I saw the countdown.
And I don't know if you've been watching any of these games, but they like all the whole crowd just starts calling out three, two.
And this kind of reminds me, I was talking actually with a strategic partner the other day, and they play a song at the start of every executive meeting.
Well, the Tony Robbins phenomenon, like they play the music to get everyone pumped up in the room.
If you start dancing, if you're putting fireworks out, if you turn the volume up, you're going to create an impact on the people around you.
So what intention are people going in and then what is the environment like? There's a couple different books on this.
welcome back to true north alignment where purpose becomes inevitable today's guest is doctor benjamin ritter he's here with me today in austin texas and he is a founder and executive coach and we're going to have an amazing conversation today about how senior leaners are aligned when they get higher up in the corporations how they keep staying aligned in these bigger roles so
And I feel like we're launching into a World Cup game because I saw the countdown.
And I don't know if you've been watching any of these games, but they like all the whole crowd just starts calling out three, two.
And this kind of reminds me, I was talking actually with a strategic partner the other day, and they play a song at the start of every executive meeting.
Well, the Tony Robbins phenomenon, like they play the music to get everyone pumped up in the room.
If you start dancing, if you're putting fireworks out, if you turn the volume up, you're going to create an impact on the people around you.
So what intention are people going in and then what is the environment like? There's a couple different books on this.
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