Why the Hated Aston Martin Cygnet Became a Collector Car

Take a Toyota iQ, add a hand-finished Aston Martin interior and charge more than 3 times the price. The Aston Martin Cygnet flopped. Now collectors want it. Here's how the most controversial city car became a mistake people actually want to own. What you'll learn: \- Why EU fleet CO2 rules pushed a brand with nothing smaller than a V8 to build a tiny city car \- How Toyota iQs were shipped to Aston's Gaydon factory and rebuilt with leather, Alcantara and new paint, about 150 hours per car \- Why the £30,995 price and slow sales made the Cygnet a commercial disaster \- The one-off 2018 V8 Cygnet with a 430 horsepower Vantage S engine \- Why rarity plus notoriety turns failed cars into collector cars, like the DeLorean and the Edsel \- Business lessons about brand integrity, pricing and knowing your customer Chapters: 0:00 The Aston Martin nobody wanted 0:36 The emissions problem 1:32 The Toyota iQ connection 2:22 The $40,000 makeover 3:14 The sales disaster 4:03 The collector's paradox 4:52 The V8 Cygnet 5:41 Where the rest went 7:09 What owners say 7:52 What if it had succeeded? 8:30 The verdict Books and resources from Peter Waitzman: Amazing Money Stories (true tales of greed, generosity, success and luck): https://geni.us/R7ef Fast Debt Payoff Guide: https://geni.us/HeWdQi1 Rethink How You See Money: https://geni.us/YljOz9 Money Is Factscinating: https://geni.us/LckBTAX Woodland Cents, gift books that teach kids money, ages 3 to 7: https://geni.us/0jq3 Employers and organizations: ask about evaluation copies and the Expedition Money financial wellness program: https://www.expedition.money Contact us: https://www.expedition.money/contact-us Watch the video version: https://youtu.be/4DR24ZD07yY Educational and entertainment purposes only. This is not individualized financial, investment, legal, or tax advice. Talk with a qualified professional before making financial decisions. As an Amazon Associate I earn from qualifying purchases. Some links above are affiliate links, at no extra cost to you. #ad #AstonMartin #Cygnet #CarHistory #CollectorCars #BusinessLessons See how your net worth, savings rate and spending compare to people your age, in your city and in your job, free and anonymous, at Keeping Up: https://www.keepingup.com.