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Ulrich Bez

Ulrich Bez

German businessman and former CEO of Aston MartinWikipedia

Search complete. 1 mention across 1 episode found for "Ulrich Bez".

Nov 1, 2026

TrailMarkers By Expedition Money

TrailMarkers By Expedition Money

Why the Hated Aston Martin Cygnet Became a Collector Car

Nov 1 · 1 Mention

Peter WaitzmanHOST
1:09
Meet the regulations or pay crushing fines that could bankrupt the company.
Peter WaitzmanHOST
1:14
Enter Ulrich Bez, Aston's CEO, who had a radical idea.
Peter WaitzmanHOST
1:18
Instead of engineering new efficient engines, why not just buy somebody else's? And thus began Aston Martin's journey into what CEO Bez would later describe as building the finest commuter car the world had ever seen.
Peter WaitzmanHOST
1:32
The Tokyo Connection.

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