011: That's a Wrap! (Deep Dive)

So when you were walking around our pavilion or even the broader USA pavilion, what were some of the products that really stood out to you? What presentations at booths really stood out to you and caught your attention as you were walking around?

I guess it was more what stood out when people didn't have it as opposed to having it.

I think really quality graphics and good product displays, without those, you stand out for a bad reason.

So I definitely think it makes sense to take the time to put together graphics, use all of the wall space that you're given with your booth design.

This is something that Wusata can help you with.

So there's not really any reason not to do it.

And this isn't specific to Wusata companies.

I mean, this is what I saw across the trade show is that the companies that take the time to invest in their appearance you know it's easier to to attract people and I think at such a big event like Cial where so many people are competing for attention in so many different products you have to do that as kind of the bare minimum but then otherwise to to stand out we talked to Betsy about this a little bit but sampling for sure I mean if you're able to have people sample your products.

It was almost like a gravitational pull for me when I was walking around the show.

Organizations that had samples out there that were smiling and encouraging you to try them.

I might be completely full of all the other samples I had, but OK, here I go.

So that's just a great way to start a conversation with someone.

Yeah.

So I think on one hand, you're hoping your booth graphics and your samples and that kind of thing are pulling people into the booth.

But did you notice any particular strategies that people would use to pull people in apart from the things that are still in the booth? Were they saying anything to pull people in or doing anything else to really draw a crowd?

So one of the things that the USA Pavilion did, which we participated in, which I think was helpful, kind of ties in with the sampling, but we had chef demos.

And so that wasn't necessarily the companies themselves pulling people in, but the companies would provide products to the chef demo, which is put on by the National Association of State Departments of Agriculture.

And so With this chef demo, there was a great chef, and he did such a great job of talking about all of the ingredients, all of the products, and where you could find them, and really just getting people interested about what is this guy talking about? What's he showing? What's he doing with the products? Because he was doing a lot of innovative things.

So that doesn't tie to one specific company.

But I think the idea of collaborating on that as a region, like we've done at other trade shows or even within the whole USA pavilion, that really added a lot of value and a lot of eyes on the products for companies and caught people who were walking by that might not have otherwise stopped at an American booth.

Yeah, very cool.

Yeah, I think those chef demos are always really interesting to people as they're walking by, like you said.

So being able to use that as a way to pull them in and then Having that practical application and showing people how to use your product is super valuable.

Definitely.

Especially for such an international group where maybe they're not familiar with the product.