From Startup Dreams to Legacy: How George Rivera Built a Business Empire & Prioritized Family (Episode 160)

Yeah.

Yeah.

That's, that's a huge amount of money to earn in college, regardless of the year.

And definitely back then, like you said, money's money's worth a little bit less today than it was back then.

Yeah.

Yeah.

I'm curious, like, it's pretty interesting that that was like one of your first successful entrepreneurial ventures and that you're selling, you're a broker essentially for supplements to a completely different country.

So how did you find that? Like, how did you find that business opportunity? And what did you learn along the way of like, obviously, that's how you made some of your first money as an entrepreneur?

Yeah, I found it through small business opportunity magazine and the company name was vitamin power.

I'm sure they're not around these days, but that was back in the day where it wasn't even white label.

It was like, you're selling our brand name for a discount.

And so anyway, so very different from how it is now.

And so I created a website, I had a catalog site, and this was back in the day when it wasn't super common.

It was very difficult to create websites.

Or it wasn't easy.

And so I had a pretty complex thing going and I had a nice little system for it.

And yeah, that big company in Korea found me online.

And I guess they must have thought, hey, we're talking about vitamin power here instead of a distributor.

I guess at the time you didn't have to disclose I'm a distributor for this company.

Like I imagine now you might have to.

And so, yeah, they thought they were talking to vitamin power and I happily represent it.

Nice.

So it is all just from a magazine or like, hey, here's this opportunity.

You can buy wholesale, essentially, is where that came from.

That's where it started.