303: Day 24 of 31 to Thriving: Behind the scenes sales

Now I would assume that they are all on a payment plan.

They could pay in full for the 12 months.

No matter whether they pay in full for 12 months or they're on a payment plan, both of them are really good.

If they pay in full for 12 months, incredible cash injection.

Like we need cash in business.

Cash flow is absolute priority.

Cash is king.

Like we need the cash flow.

Cash injections are incredible and I love them.

But if those 13 people are locked in for 12 months on a payment plan, that is incredible for recurring revenue.

Chloe now knows for the next 12 months, she's got X amount of pounds coming in every single month, even if she sells nothing else.

This is so good.

Like this is such an important thing to consider.

Prioritising both cash injections and recurring revenue has been so good for my business.

So I never start a month with zero.

I don't remember the last time I started a month with zero pounds coming in.

And that has been transformative for my business, knowing that that is coming in.

I remember, I think it was in 2021.

Two, I think, I started January the 1st with £100,000 of recurring revenue already coming into the business based on payment plans that were already secured.

That was huge.

Starting that year with that much cash coming in, even if I didn't sell another single thing, was incredible.

So it's really good that we have big cash injections and it's also really good that we are looking at ways that we can create that recurring revenue and know that we've got that money coming in every single day as well.

I also love that it shows that actually her clients are really bought into her brand.

This is a really good piece of content.

I would literally create a piece of content today that says yesterday I created a 12 month offer for my kickboxing membership and 13 people signed up on day one.