AI Can Give Advice Too. So Why Does Your Client Need You?

For years, MSPs have worked to become their clients' trusted technology advisors. But what happens when AI can provide advice, analyze information, and help businesses make decisions too? In this episode of the\[STACK], Dan Tomaszewski sits down with Brian Doyle, co-founder of vCIOToolbox, to explore how the role of the MSP is evolving and why simply managing technology is no longer enough. They discuss the art of external leadership, moving beyond traditional QBRs, building stronger relationships with business decision-makers, and using AI conversations to uncover new opportunities. Brian also shares why MSPs should stop giving away valuable AI readiness assessments and how new AI-powered tools are making strategic client engagement easier. The future of the trusted advisor isn't just about knowing technology. It's about understanding the business behind it.