Rethinking Performing And Fame
Selena reconsiders the stage spotlight now.
The Zane Lowe Interview Series
Nov 13, 2025 · 28 min · 14 segments
The pop powerhouse chats about her work with Rare Impact and mental health alongside a 10th anniversary of Revival.
Does that change the way that you go about doing your work around Rare Impact Fund, um, helping others, nonprofit organizations, to increase awar- awareness around mental health? When you're able to take a step back and have done the work, have better tools to help yourself, does it alter the way that you approach the work for others than it did when you were in it, learning and contributing at the same time?
I think when you have experienced something that another person has maybe felt in a different way, there's naturally this, this connection, that you're able to connect with someone on a level of maybe it's trauma or, you know, codependency or whatever it feels like.
But it's never good to lean on someone, so it's always important to find, you know, the point of all of this, which is I'm grateful Rare exists.
But before we sold a single product, we made a promise that 1% of sales will go directly to the Rare Impact Fund, which our goal is to raise 100 million in 10 years for mental health, um, for youth all over the world.
So we're already global, and we reach over tw- 2 million people, and we have already seen the groundwork.
We've seen what's been going on, and to know that, to know that behind every product that's going on is the biggest gift.
Yeah, it's interesting, you know, the, the idea of Rare being, um, helping people to discover f- f- you know, to enhance their own external beauty, but also using it to contribute to that really important part of the, the equation, which is how do I feel about myself on the inside?
I think that was the whole reason Rare Beauty was created, because I, I'm not gonna lie, I'm not sure I was really sure what would happen to me in the beauty space.
But I, I thought it would be interesting to give it a go as someone who has never had real experience.
I wanted people to feel like they were able to tangibly do something, 'cause I'm not skilled in it.
And then at the same time, you know, even our products have designs that are uniquely for people who have dexterity issues, like myself.
Yeah, it's a brilliant balance between the aspiration of something like that, but also the acknowledgement that, you know, um, everybody's experience is going to be different.
Does that change the way that you go about doing your work around Rare Impact Fund, um, helping others, nonprofit organizations, to increase awar- awareness around mental health? When you're able to take a step back and have done the work, have better tools to help yourself, does it alter the way that you approach the work for others than it did when you were in it, learning and contributing at the same time?
I think when you have experienced something that another person has maybe felt in a different way, there's naturally this, this connection, that you're able to connect with someone on a level of maybe it's trauma or, you know, codependency or whatever it feels like.
But it's never good to lean on someone, so it's always important to find, you know, the point of all of this, which is I'm grateful Rare exists.
But before we sold a single product, we made a promise that 1% of sales will go directly to the Rare Impact Fund, which our goal is to raise 100 million in 10 years for mental health, um, for youth all over the world.
So we're already global, and we reach over tw- 2 million people, and we have already seen the groundwork.
We've seen what's been going on, and to know that, to know that behind every product that's going on is the biggest gift.
Yeah, it's interesting, you know, the, the idea of Rare being, um, helping people to discover f- f- you know, to enhance their own external beauty, but also using it to contribute to that really important part of the, the equation, which is how do I feel about myself on the inside?
I think that was the whole reason Rare Beauty was created, because I, I'm not gonna lie, I'm not sure I was really sure what would happen to me in the beauty space.
But I, I thought it would be interesting to give it a go as someone who has never had real experience.
I wanted people to feel like they were able to tangibly do something, 'cause I'm not skilled in it.
And then at the same time, you know, even our products have designs that are uniquely for people who have dexterity issues, like myself.
Yeah, it's a brilliant balance between the aspiration of something like that, but also the acknowledgement that, you know, um, everybody's experience is going to be different.
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3 of 12
Rethinking Performing And Fame
Selena reconsiders the stage spotlight now.
Purpose Through Shared Pain
A hospital visit reshapes Selena’s why.
Rare’s Pledge Before Profit
She built giving into the business.
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