Why You Should NEVER Coach Friends For Free

There's two kind of reasons here.

Number one, we don't value what we don't pay for, and it is a really interesting and sad realization that most people don't actually want to admit.

So, like, right now, if I were to ask you, I've got something you want.

So let's say you wanna do fitness coaching, and I, I say, "Hey, I've got my mentorship.

I can give it to you for free.

Would you do the work?" You'll go, "Oh, 100%." I'll go, "Eh, but most people don't, though.

Like, would you do it?" You go, "Yeah, I will," and then I give it to you for free.

Even though you had the best intentions of doing the work, for whatever reason, just statistically, you wouldn't use it to its maximum capabilities.

You just wouldn't, 'cause there's nothing on the line.

You didn't risk anything for it.

It wasn't painful.

So when it gets really difficult, and you, you wanna, like, get some help, you're probably not gonna ask, or you're gonna doubt the service or something, because there's nothing on the line.

You'll go to what's easier.

Even though you would 100% agree and think that you would put in the work.

It's the same as your friends.

So if you're wanting to do fitness coaching, and you think, "Okay, let me just get my mates.

I'll coach them for free.

They'll get good results.

I'll use their testimonials, then I'll get more people in," it doesn't work like that.

'Cause what really happens in the real world is that you start coaching your mates.

They actually start following it for the first couple of weeks.

Then they're like, "Uh, there's no accountability.

There's no one to really check in with.

Yeah, I could, but, uh..." Then they don't, they don't follow it for a day or two, then they lose momentum.

Then you go to check in with them, and they're like, "Oh, yeah, I should, I should." And then they're doing it for you, not really for them anymore.