How To Understand Meta Ads for Fitness Coaches

So when it comes to actually reading into your ads data, you don't have to nail this.

This is just something that we're going to get better and better and better at.

But just so that we can Peel back a little bit of the first couple layers, like what we're actually doing here and why.

The whole point is to basically figure out if your ads are good enough, if they're getting the results and when you may need to switch it up, change them up, when you may need to upload new ones or at least understand and diagnose what the problem with the ads are.

And then what the purpose is of the ads and how we get measuring it and things like that.

So again, doing this stuff with your tracker, like understanding and tracking your business as a whole is going to be crucial for this.

It's going to go hand in hand and it's going to help put all the data together so that you really know what's going on.

Then you can make better decisions from that because if you just don't know a few pieces of the puzzle, it's so hard to then make accurate conclusions because you only know some of the pieces.

So basically what we want to know is like, is what we are doing working and or what do we need to change? So based on the two simple campaign setups we've got you guys doing, we've got a campaign for leads and we've got a campaign for followers, like a boosted campaign style.

So each of these have, I mean, we have a million different metrics we can track in Meta.

I'm going to go through what the main ones are, but here I just thought I'd explain what these are so that you can actually understand them before we look into the ads manager and why we're tracking.

So let's start with the leads campaign.

So first, the main measure.

of the success is the cost per lead because the cost per lead is the what it sounds like the cost per lead on on meta that it will give you so it'll tell you how much you've spent and then it will just quickly take some of that amount spent is also really important as well you're keeping an eye on that and the main driver of this success of the campaign is the cost of the lead because if the cost per lead is really really high and high is subjective it's kind of relative on that because if you have a really niche and you're getting 50 leads but you close every one of them then who cares it's profitable right That's why we need to track kind of the big picture.

But typically, if you put an ad up and you're getting really expensive leads, then you put another ad up and the leads are cheaper, well, great.

That's a really good indication that that cheaper one is a better ad.

And the better piece of content really targeting the right person is going to be a cheaper lead than a worse ad.

So cost per lead is the biggest one when it comes to leads, which makes sense.

And what you want to see is some level of stability in that.

So if this is the price and this is time, and this is the cost per lead, sorry, not the price, you will see it will usually look something like this.

It will kind of learn and it will start to hopefully... go down a bit and go down and stabilize and then over time it might hike up a little bit because the cost per lead gets a bit more expensive because it hits the same people and what happens is it meta basically runs out of people that it thinks it's gonna buy so it starts to hit the same people again who it got earlier.

So it targets the same people and so therefore it gets more expensive because you get less bang for buck.

So what that measure is is actually called frequency.

So frequency is on average the amount that someone's seen the ad itself.

So if frequency is at a one, that means that on average, people see the ad one time.