How to ACTUALLY Price your fitness Coaching

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Two of the most common pricing models in online fitness coaching will quietly cap your business, and they look almost identical to the ones that actually scale. I go through the three pricing models I've actually seen work for a fitness coaching business, pay in full, recurring and hybrid, and what has to be true for each one to keep scaling instead of quietly capping out. Pay in full gives you cash up front to reinvest straight away, but it only scales once you understand your real input to output ratio, content and ads into leads into sales, as a repeatable system. Recurring pricing feels secure on paper, twenty clients at a set weekly rate adds up fast, but it only works if churn stays under five percent. Hybrid pricing, an upfront fee plus a smaller recurring amount, tends to work best because the upfront piece funds your growth while the recurring piece builds long term value, as long as you're actually managing churn on the back end. I also break down the two traps that feel identical to a scalable fitness business model until the numbers catch up: treating one great pay in full month as the new normal, and running recurring pricing purely on a feeling of security without doing the maths. If you're signing thirty new clients a month against a base of one hundred and fifty active clients, your break even churn is twenty percent. Anywhere above that and your online coaching business is shrinking while it still looks busy. If you're working through pricing for your own coaching business, follow along for more breakdowns like this. Watch on YouTube: https://www.youtube.com/watch?v=qh7ErmkX9iI **Connect with Zac Perna:** - Instagram: https://www.instagram.com/zacperna/ - Facebook: https://www.facebook.com/zacpernafitness/ - TikTok: https://www.tiktok.com/@zacperna - Website: https://www.zacperna.com/ - YouTube: https://www.youtube.com/@ZacPernaShow/videos - Podlink: https://pod.link/1798655360 - Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY - Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360