The Consultation That Makes Loan Officers Unshoppable with Sosi Avila

Send us Fan Mail **Most loan officers try to win a client in the first three minutes. Sosi Avila runs a 30-minute first meeting, and he says it is the reason he closes almost everyone he talks to.** **In this episode Sosi opens his consultation slide by slide and walks Dino through what he says, in what order, and why. He explains the one question he asks before anything else, why the phrase "walking into equity" is a myth, how a VIP pre-approval makes a financed offer read like cash and closes in 15 to 17 days, and the doorbell camera trick that gets an offer in the seller's inbox before the buyer gets home.** **Then in The Round: why he gives every consultation on video, why he says relationship is last place, and what the right answer is when a client asks for a better rate.** **He also answers the Million Dollar Drop: no database, no network, one unfamiliar city. His plan has three targets and one of them is a CPA.** **Sosi Avila is a $100 million producer and the President of Mamba Capital Lending. This is his second time on The Way.** **Comment CONSULT on any clip and we will send you the playbook.** **Books mentioned: $100M Offers — Alex Hormozi** **The Way with Dino Katsiametis** https://DinoKatsiametis.com/podcast/s2e08-sosi-avila/ **#WhoCanWeServeToday** **00:00 Cold open**  **01:37 Welcome back, Sosi Avila**  **03:50 The one thing he does differently** **05:33 Eight planning meetings, one consultation**  **09:38 Three parts: engage, options, decide**  **12:48 Setting the objective of the call**  **15:23 What's your learning style?**  **16:56 Handing the client the scoreboard**  **18:44 The market as a story with dates**  **28:32 Building one scenario live**  **30:43 The walking into equity myth**  **33:50 Temporary buydowns**  **37:20 Regular pre-approval or VIP**  **39:50 The Ferrari and the doorbell camera**  **46:19 Slow down so you can speed up**  **48:36 The Round**  **01:05:32 Favorite book**  **01:07:10 The Million Dollar Drop**  **01:13:36 People sleep on stories** **01:17:00 Close** Thanks for listening to "*The Way With Dino Katsiametis"*    For full show notes, links, and extra episode resources, visit dinokatsiametis.com. Follow Dino for weekly clips and mortgage leadership insights on instagram.com/dinokatsiametis | linkedin.com/in/dinokatsiametis Learn more about Ethos Lending at ethoslending.com.