Launch Messaging Secrets with Hollie of Latitude Lane

In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the *Launch Your Own Way* program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once. Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP