Sep 3, 2026 · 42 min · 12 segments
Send us Fan Mail Welcome back to The Uprising Show! In today’s episode, host Vivek sits down with Jay Geier, founder and CEO of The Practice Growth…
Vivek NandaHost
One thing that you mentioned, especially about you've come from marketing background, business background.
I mean, you know, my first invention, you know, my first proposition to any doctor was this.
I'll get you a 10 to 40% increase in new patients with no additional marketing or advertising.
And then what happened was you have chaos in the back, meaning that the team is like, don't send so many patients back here.
And so, for instance, one of our most popular trainings is what we call the new patient experience, where we, you know, we put in Robert Cialdini's principles of influence.
I mean, we're literally putting it in the visit, you know, and we're approaching it more from a scientific way instead of what you normally see.
which is you come in and somebody's like, sit down and fill out the paperwork, right? They're just sort of like barking orders at you.

One thing that you mentioned, especially about you've come from marketing background, business background.
I mean, you know, my first invention, you know, my first proposition to any doctor was this.
I'll get you a 10 to 40% increase in new patients with no additional marketing or advertising.
And then what happened was you have chaos in the back, meaning that the team is like, don't send so many patients back here.
And so, for instance, one of our most popular trainings is what we call the new patient experience, where we, you know, we put in Robert Cialdini's principles of influence.
I mean, we're literally putting it in the visit, you know, and we're approaching it more from a scientific way instead of what you normally see.
which is you come in and somebody's like, sit down and fill out the paperwork, right? They're just sort of like barking orders at you.
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