Getting Found Isn’t Enough: Why Some Businesses Still Don’t Get Chosen | Wes Towers

So you spoke about business being plenty of marketing activity without anyone really owning the overall strategy.

You may have a website or hire an SEO agent, post on social media and pay for it.

But all this effort may not work together.

What do you think net owners sometimes mistake being busy with marketing for actually making progress?

Yeah, it is a trap, isn't it? And that typically is what a small business will do is they'll outsource a range of marketing tasks to different people, specialists.

And there's good reason to do that.

You're getting the very best in their certain field.

So a website developer, designer doing the website and the social media marketer doing the social media and every other print-based materials, if you're doing that and sign writing and There's so many different things in this.

People could be all doing reinterpreting what your business should look like, and there needs to be that consistency.

So it really is important to have someone who oversees all of it.

And so that can be difficult sometimes as a founder of a business, because you're just, you're just doing so much that you can only do so much in the day and you need to delegate tasks.

The founder should absolutely be setting the vision for the business and the direction, overall vision and direction, but the implementation that's usually better left to people who know what they're doing, but to have a compass to guide everything.

So to have somebody overseeing it all in general terms, because things can quickly become quite different and there needs to be a consistent look and feel, but also the messaging.

So if someone bumps into your social media, most of us spend time on social media, they might be seeing your brand from time to time.

But then when they visit the website, are they getting the same field? Can they instantly realize it's the same company? And so they can build that association.

These things are really, really important because people will bump into a business or a brand multiple times usually before they make an inquiry.

You know, they'll see you on social media.

Maybe they see your vehicles driving around if they've got the logo on there and people in uniform doing their work.

Maybe you're out there on site building things and people can see that.

You've got signboards.

There's so many different marketing things.

And so you want that consistency because people are not paying close attention.

They're not reading word for word.

They're just getting a general sense of what you're saying and what you're doing.

When they're really, really interested, when they're ready to buy something, yes, they'll read more in-depth information and that's when they'll probably go to your website because that's the area...