The Turn: Blue Collar to Billions
Sep 15, 2026 · 23 min · 8 segments
Family businesses are messy, and adding private equity to the mix often creates a powder keg. Erik Guggenheim shares his journey of scaling his family’s specialty carbon fiber construction firm and…
Now what happens? Now you've got a private equity partner, which is also a different thing than being on your own as a family business.
We're all the things sexy that private equity companies love when they look at these invisible horizons.
And so we have this really awesome looking trailing 12 and 24 that everybody loves.
And and they love this forward-looking runway, but many private equity companies miss in specialty business, especially family-owned, is how we look at the forward runway because there's a lot of stuff that's intuitive.
You look like this backwards because all private equity companies look backwards.
So we're in this place now where you're hearing in the news all these bridges falling.
The go-to-market strategy for private equity is hard because while we have this awesome looking forward picture, when we take on a contract, we have to pay for it.
Except for the part they missed, which was, oh my gosh, we have, you know, 50, $60 million at a time in contracts.
Now what happens? Now you've got a private equity partner, which is also a different thing than being on your own as a family business.
We're all the things sexy that private equity companies love when they look at these invisible horizons.
And so we have this really awesome looking trailing 12 and 24 that everybody loves.
And and they love this forward-looking runway, but many private equity companies miss in specialty business, especially family-owned, is how we look at the forward runway because there's a lot of stuff that's intuitive.
You look like this backwards because all private equity companies look backwards.
So we're in this place now where you're hearing in the news all these bridges falling.
The go-to-market strategy for private equity is hard because while we have this awesome looking forward picture, when we take on a contract, we have to pay for it.
Except for the part they missed, which was, oh my gosh, we have, you know, 50, $60 million at a time in contracts.
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