Stop Posting More Content. It’s Making You Invisible.

So we're going to start our conversation today with a graph that literally changed my life.

This is a graph of how many pieces of content are being released year after year on YouTube.

From 2021 to 2025, there's been almost a 4x increase in the amount of content being published, while pretty much almost the same amount of attention than was on the platform four years ago.

And look, YouTube might not be your platform, but if you were to look at Instagram or LinkedIn or Facebook or TikTok, you would see the same exact dynamic.

So if you're feeling like the content creation game, like every single year, it's like you're running on a treadmill and you're trying to run faster and faster and faster every single year just to keep up, this is why.

So it begs the question, which pretty much every entrepreneur is asking themselves right now whether they realize it or not, which is how do I stand out in a world where there is a near infinite and growing amount of content competing for a finite amount of attention? The historic answer to this question has been just post more.

So you've got guys like Gary Vee, this is back in 2018, saying if you're not producing 100 pieces of content every day, you're leaving the greatest opportunity in the world on the table.

Or Alex Hormozy, who's releasing 450 pieces of content every single week.

Now, if you're listening to that and you're like, man, Jason, I'm a solopreneur.

You don't have like a massive content team.

If you feel exhausted thinking about doing that, you are definitely not alone.

But the post-more paradigm is still common advice.

And it's led to some very interesting results.

So we're going to start our conversation today with a graph that literally changed my life.

This is a graph of how many pieces of content are being released year after year on YouTube.

From 2021 to 2025, there's been almost a 4x increase in the amount of content being published, while pretty much almost the same amount of attention than was on the platform four years ago.

And look, YouTube might not be your platform, but if you were to look at Instagram or LinkedIn or Facebook or TikTok, you would see the same exact dynamic.

So if you're feeling like the content creation game, like every single year, it's like you're running on a treadmill and you're trying to run faster and faster and faster every single year just to keep up, this is why.

So it begs the question, which pretty much every entrepreneur is asking themselves right now whether they realize it or not, which is how do I stand out in a world where there is a near infinite and growing amount of content competing for a finite amount of attention? The historic answer to this question has been just post more.

So you've got guys like Gary Vee, this is back in 2018, saying if you're not producing 100 pieces of content every day, you're leaving the greatest opportunity in the world on the table.

Or Alex Hormozy, who's releasing 450 pieces of content every single week.

Now, if you're listening to that and you're like, man, Jason, I'm a solopreneur.

You don't have like a massive content team.

If you feel exhausted thinking about doing that, you are definitely not alone.

But the post-more paradigm is still common advice.

And it's led to some very interesting results.