How to build an audience of buyers (not just fans)

now if you've clicked on this video you almost certainly fall into one of these camps and i want to visualize these camps with a quadrant on the horizontal we have audience which is essentially how much of an audience do you have how many people know you exist on the vertical we have business which is how well or how good is your business at making money and how well are your efforts in relation to business turning into Profit.

At the top, pretty self-explanatory, we have profitable.

Up here, you are extremely profitable for the time and the effort that you put in.

Down the bottom, you're broke.

You have a really hard time turning the efforts that you put into your business into money.

Over on the right-hand side, we are known.

These are people who have an audience of people who know who they are.

And over on the left hand side, the efforts that you're putting into your audience aren't translating and you are relatively unknown.

Now down the bottom here, we have what I call the struggle zone.

This is just the area where you are putting effort into your audience and effort into your business and nothing's really translating.

And obviously you want to try and stay as far away from there as you possibly can.

Up here in the top left, where you're profitable but unknown, it's a bit of a grind.

You're good at making money, but making that money is difficult because you're unknown.

And so you're relying heavily on paid ads, cold outreach, big sales teams, a heavy sales process in general.

It's a bit of a grind to make the money that you're making.

Down in the bottom right, where you are known but broke, you are what I would call... an influencer.

You're not really making content that's leading anyone anywhere.

You're just making stuff with the intention of becoming known.

And that leads to a situation where you're great at building an audience, but not very good at translating that into money.

And up in the top right, which is where you are known and profitable, you have the goal of today's video, which is a brand of buyers.

This is where the content you're making is translating into viewers and a huge portion of those viewers are buyers.

Now, obviously from this, it doesn't take a genius to figure out.

We want to avoid the grind zone.

We want to avoid being an influencer, although it's slightly biased.

because you can eventually turn that audience into money.