The Thought Leader Revolution Podcast
Sep 18, 2026 · 5 min · 4 segments
*"When I get an objection, I know that the soul is saying yes to moving forward with me. It's just that the brain is scared, and all I've got to do is reach the soul." — Nicky Billou* There is a…
Nicky BillouHost
This week on our weekly client call, we're going to be talking about One of our clients, Machumerus, came up with a brilliant insight.
And most people hate objections because they look at them as an objection to buying something that gets in the way of buying.
And I said, why? Why do you get excited when you get an objection? He says, because when I get an objection, I know that the soul is saying yes to moving forward with me.
Is that freaking brilliant or what? And I'm telling you, that's freaking brilliant.
because an objection means that the person's soul has decided that they want to move forward to solve their problem.
The soul has already decided that this problem is solvable, that this problem can be solved, will be solved, and the soul is saying yes to solving the problem.
When a person gives you an objection, the truth of the matter is that they've already said yes inside their soul.
There's just something that's making them scared and that something is coming not from their soul, but from their brain.
It could be, oh my God, I need to talk it over with my spouse, my business partner.
And all three of those objections are a version of, will this work for me? Will this work for me? And will this work for me presupposes that the person is scared that it might not work for them.
That's why that thought form, that belief, that fear-based question, will this work for me, is coming into their brain.
This week on our weekly client call, we're going to be talking about One of our clients, Machumerus, came up with a brilliant insight.
And most people hate objections because they look at them as an objection to buying something that gets in the way of buying.
And I said, why? Why do you get excited when you get an objection? He says, because when I get an objection, I know that the soul is saying yes to moving forward with me.
Is that freaking brilliant or what? And I'm telling you, that's freaking brilliant.
because an objection means that the person's soul has decided that they want to move forward to solve their problem.
The soul has already decided that this problem is solvable, that this problem can be solved, will be solved, and the soul is saying yes to solving the problem.
When a person gives you an objection, the truth of the matter is that they've already said yes inside their soul.
There's just something that's making them scared and that something is coming not from their soul, but from their brain.
It could be, oh my God, I need to talk it over with my spouse, my business partner.
And all three of those objections are a version of, will this work for me? Will this work for me? And will this work for me presupposes that the person is scared that it might not work for them.
That's why that thought form, that belief, that fear-based question, will this work for me, is coming into their brain.
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