The Technology Show with Natalie Haigh
Oct 9, 2026 · 29 min · 9 segments
Sally Yates is a go-to-market adviser at Reset & Co, helping growing B2B SaaS businesses find the real obstacle behind stalled growth. Her route there began unexpectedly on an asset-swap trading desk…
So that kind of triggered a question for me, like in the age of AI, which I know you mentioned earlier, there's a lot more automation that's possible.
So actually pipelines and sales funnels, all the rest of it, like with marketing and sales, it can be done and experimented like really easily now.
And, you know, AI is amazing for certain things, for those repeatable, you know, automated workflows, those sorts of things for marketing.
You know, looking at a lot of data and coming up with maybe new content things, but the human judgment remains really, really important.
So what you need if you really want to stand out is actually a brand that stands out, messaging that stands out, a real point of view.
And, you know, you have to manage it like you would manage another member of staff on your team.
So that kind of triggered a question for me, like in the age of AI, which I know you mentioned earlier, there's a lot more automation that's possible.
So actually pipelines and sales funnels, all the rest of it, like with marketing and sales, it can be done and experimented like really easily now.
And, you know, AI is amazing for certain things, for those repeatable, you know, automated workflows, those sorts of things for marketing.
You know, looking at a lot of data and coming up with maybe new content things, but the human judgment remains really, really important.
So what you need if you really want to stand out is actually a brand that stands out, messaging that stands out, a real point of view.
And, you know, you have to manage it like you would manage another member of staff on your team.
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