Jul 4, 2026 · 10 min · 10 segments
A new Gallup and Stop Scams Alliance survey of 5,173 U.S. adults found that roughly 15 million Americans were scammed in 2025, with 12 percent of successful scams involving AI or deepfakes and total…
Right, because we are acting as co-captains today, analyzing this newly released survey from Gallup and the Stock Scams Alliance, and we are viewing it entirely through the lens of enterprise risk.
Exactly.
And the data here is solid.
The survey was conducted in January and February, polling over 5,173 U.S. adults, to be exact.
Which is a huge sample size for this.
Huge.
And the projection, about 6% of respondents were scammed in 2025.
You scale that out nationally and that's how you hit that 15 million victim mark.
Yeah, that is a massive slice of the pie.
Ken Westbrook, the CEO of the Stop Scams Alliance, he actually put that $68 billion figure into a really good perspective.
What did he say?
Oh, wow.
Yeah.
If we connect this to the bigger picture, we are no longer fighting individual hackers.
We are fighting organized syndicates with resources, tooling and coordination that dwarf any individual small business defense budget.
Right.
I really want everyone to map out that Delta Airlines comparison in their head for a second.
It's a great visual.
It is, because if they have Delta Airlines level revenue, they have to operate like a legitimate Fortune 500 company.
Exactly.
I mean, they must have R&D departments.
They have HR.
Right, because we are acting as co-captains today, analyzing this newly released survey from Gallup and the Stock Scams Alliance, and we are viewing it entirely through the lens of enterprise risk.
Exactly.
And the data here is solid.
The survey was conducted in January and February, polling over 5,173 U.S. adults, to be exact.
Which is a huge sample size for this.
Huge.
And the projection, about 6% of respondents were scammed in 2025.
You scale that out nationally and that's how you hit that 15 million victim mark.
Yeah, that is a massive slice of the pie.
Ken Westbrook, the CEO of the Stop Scams Alliance, he actually put that $68 billion figure into a really good perspective.
What did he say?
Oh, wow.
Yeah.
If we connect this to the bigger picture, we are no longer fighting individual hackers.
We are fighting organized syndicates with resources, tooling and coordination that dwarf any individual small business defense budget.
Right.
I really want everyone to map out that Delta Airlines comparison in their head for a second.
It's a great visual.
It is, because if they have Delta Airlines level revenue, they have to operate like a legitimate Fortune 500 company.
Exactly.
I mean, they must have R&D departments.
They have HR.
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