The Tasteful Dossier | A Podcast About Weddings
Sep 1, 2026 · 21 min · 10 segments
Have you ever trusted one product more than another before you knew literally anything about either of them — just because one looked better?Put the exact same product in two different packages. One…
Bailee CribbHost
One looks like it was put together by a legitimate graphic designer and the other one looks like it was made Microsoft Paint.
Which one are you going to be more likely to respond to? The one that looks legitimate and professional and presentable or the one that looks like a seven-year-old did it? or a man in a white van? Because you haven't actually responded to either of those.
You don't know that but you've already decided which one is a business opportunity and which one will leave you on the sixth lump news.
So why do we trust beautiful things? As humans, we love to give ourselves the benefit of the doubt and say that we assess quality over beauty any day of the week.
We make snap judgments before we can actually have access to all the information that's available to us.
You wouldn't feel safe reaching out to the graphic designer looking one, right? Because one of some of the things that you notice on there is the color, the symmetry, proportion, the balance, the professional language it's used? Are there reviews or stars or something else on there that leads you to believe that this is the safer choice? And then the Microsoft Paint one just says models needed please contact 8675309.
Hence why you can only make one first impression which is why they can be make or break depending on the opportunity that you have let's say you go in for a job interview and on the outside the building looks beautiful and nice and it's nice and landscaped outside they've got hours on the front door but you can get in and the place looks good but when you're outside you're like okay this is a real business i can get behind this this is the place i can see myself working But then the deeper you go, you're like, oh, those little red flags pop up.
But it turns out the only materials you're going to be given to work with is a Rolodex and a typewriter.
Whereas exterior would make you believe that this was a professional establishment.
Because a presentation itself becomes information before we have anything to actually base our assumptions on.
One looks like it was put together by a legitimate graphic designer and the other one looks like it was made Microsoft Paint.
Which one are you going to be more likely to respond to? The one that looks legitimate and professional and presentable or the one that looks like a seven-year-old did it? or a man in a white van? Because you haven't actually responded to either of those.
You don't know that but you've already decided which one is a business opportunity and which one will leave you on the sixth lump news.
So why do we trust beautiful things? As humans, we love to give ourselves the benefit of the doubt and say that we assess quality over beauty any day of the week.
We make snap judgments before we can actually have access to all the information that's available to us.
You wouldn't feel safe reaching out to the graphic designer looking one, right? Because one of some of the things that you notice on there is the color, the symmetry, proportion, the balance, the professional language it's used? Are there reviews or stars or something else on there that leads you to believe that this is the safer choice? And then the Microsoft Paint one just says models needed please contact 8675309.
Hence why you can only make one first impression which is why they can be make or break depending on the opportunity that you have let's say you go in for a job interview and on the outside the building looks beautiful and nice and it's nice and landscaped outside they've got hours on the front door but you can get in and the place looks good but when you're outside you're like okay this is a real business i can get behind this this is the place i can see myself working But then the deeper you go, you're like, oh, those little red flags pop up.
But it turns out the only materials you're going to be given to work with is a Rolodex and a typewriter.
Whereas exterior would make you believe that this was a professional establishment.
Because a presentation itself becomes information before we have anything to actually base our assumptions on.
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